Every design change, copy tweak, and layout decision should be validated by real customer behaviour — not assumptions. We run structured A/B testing programs on Shopify stores to identify what actually moves the needle, so you invest in changes that deliver measurable returns.
Revenue Growth Backed by Evidence
Reduced Risk on Every Change
Why should every Shopify store be running A/B tests?
Stop guessing what works and start proving it. Prosper Digital's A/B testing services help Shopify brands make confident, data-backed decisions that lift revenue and improve customer experience. Whether you're refining product pages alongside our conversion rate optimisation program or validating a full redesign from our Shopify design team, every change we ship is backed by statistical evidence.
Revenue Growth Backed by Evidence
Every test we run is designed to move a commercial metric — conversion rate, average order value, or revenue per visitor. You'll know exactly what's working, what isn't, and what to scale next.
Reduced Risk on Every Change
Redesigns and feature launches carry risk. A/B testing lets you validate changes with a portion of traffic before rolling out store-wide, so you never ship something that hurts performance.
Deeper Customer Insights
Test results reveal how your customers actually behave — not how you think they behave. Over time, this builds a proprietary knowledge base about your audience that competitors can't replicate.
Compounding Conversion Gains
A single test might lift conversion by 5-15%. But a sustained testing program compounds those gains quarter after quarter. Brands that test consistently outperform those that redesign once and hope for the best.
Our A/B Testing Services
Your homepage is the highest-traffic entry point — small improvements here compound across every visitor. We test hero layouts, value propositions, navigation patterns, and promotional placements to maximise engagement and reduce bounce rates.
Product pages are where purchase decisions happen. We test image galleries, description layouts, trust signals, add-to-cart button placement, and cross-sell modules to increase add-to-cart rates and average order value.
Cart abandonment is one of the biggest revenue leaks in ecommerce. We test cart layouts, shipping thresholds, urgency messaging, payment options, and checkout flow steps to reduce drop-off and recover more sales.
If customers can't find what they're looking for, they leave. We test menu structures, search placement, collection page layouts, and filtering systems to shorten the path from browsing to purchase.
How you present pricing, discounts, and promotions directly impacts conversion. We test price anchoring, bundle offers, free shipping thresholds, and promotional banner messaging to find the framing that drives the most revenue.
Mobile accounts for 70%+ of ecommerce traffic but converts at half the rate of desktop. We run mobile-specific tests on tap targets, sticky CTAs, form inputs, and scroll behaviour to close the conversion gap between devices.
When you work with Prosper, you’re in good company.
A prioritised testing roadmap — We don’t test at random. You get a roadmap of experiments ranked by expected commercial impact, so we focus on the tests most likely to improve revenue first.
A clear problem statement — Before touching a design, we define exactly what the test is intended to solve and why. Every experiment starts with a hypothesis grounded in your data.
Control and variant design — We design and develop the variant, then show you both versions before anything is released to customers.
Structured test setup — Every experiment has a primary metric, supporting metrics and guardrails, so a gain in one area does not hide a loss elsewhere.
Active test monitoring — We monitor each live test for anomalies and let it run long enough to produce a result the team can trust.
Results playback — When a test finishes, you receive a plain-English readback covering what was tested, what happened, the commercial impact and recommended next steps.
Don’t miss out on unlocking your business’s full potential
Open Colleges saw a 400% sales growth with a Shopify Plus migration. They wanted students to enrol and start courses the same day, but their outdated CMS and design made this impossible.
We reimagined the research journey, improving navigation, user flow, and digital touchpoints.
We help you pinpoint areas of improvement and identify gaps in your conversion funnels. Get a comprehensive & actionable guide on tangible fixes & improvements you can make to your store to not only elevate your conversion rate but also the overall health of your website.
