Lioness Fashion Shopify 2.0 Migration

Lioness

Fast 2.0 Shopify Launch. Faster Store.

Fast 2.0 Shopify Launch. Faster Store.

Lioness Fashion partnered with Prosper Digital to migrate from Shopify 1.0 to Shopify 2.0, creating a high-performance, conversion-focused storefront designed for growth.

Industry

Fashion

Services

Shopify Migration , Design , Development

Tech & Partners

Shopify Plus

Website

lionessfashion.com

The project delivered a full look & feel refresh, custom navigation, upgraded collection and product pages, and a redesigned cart drawer, all built on Shopify 2.0. The approach prioritised speed, conversion, and no regression of existing features, while setting up a roadmap for advanced cross-sell, loyalty, and international rollout.

Since launch, Lioness has seen a 113% increase in total sales, 130% increase in orders, and a 74% lift in conversion rate year on year. Add-to-cart rate jumped 93%, and checkout completions more than doubled.

Conversion uplift as the north star

Conversion rate lifted by 74% year on year, far surpassing the 20% target set pre-launch.

Migration without compromise

Transitioned from Shopify 1.0 to 2.0 with no regression in site functionality while reducing theme complexity in just 3 months.

Cart and PDP enhancements that sell

Introduced quick-add, colour swatches, cross-sell “Complete the Look”, shipping threshold messaging, and upsells to lift AOV.

"Fuck yeah site looks gooooooood! It's nice and zippy too!! We're overdue for a catch-up, let us know when you might have time for lunch or dinner ❤️ Thanks to you and the team for delivering such awesomeness."

"Fuck yeah site looks gooooooood! It's nice and zippy too!! We're overdue for a catch-up, let us know when you might have time for lunch or dinner ❤️ Thanks to you and the team for delivering such awesomeness."

Brian Nguyen, CFO, Lioness Fashion

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Frequently Asked Questions

Why did Lioness migrate from Shopify 1.0 to 2.0?

Their 1.0 setup was becoming slow and complex, making it harder to maintain and optimise. The move to Shopify 2.0 delivered a faster, more flexible foundation with improved merchandising control and better long-term scalability.

How did you ensure there was no loss of functionality during migration?

We carefully audited all existing features and rebuilt each in Shopify 2.0, ensuring no regression while simplifying the underlying theme code for easier future updates.

What changes drove the biggest uplift in conversion?

Performance improvements, enhanced product page design and a redesigned cart drawer all contributed to a smoother user experience. Features like quick-add, swatches and cross-sell modules encouraged more customers to complete their purchases.

How did the new design impact customer engagement?

GA4 data showed a 310% increase in product selections, 100% increase in item views, and 93% higher add-to-cart rate — strong indicators of deeper engagement and improved usability.

What results did the new store deliver overall?

Within six weeks, Lioness achieved a 113% increase in total sales, 130% more orders, and a 132% increase in completed checkouts, proving the success of the redesign and migration strategy.

Migrating to Shopify 2.0 for performance and conversion growth

Lioness Fashion partnered with us to modernise their eCommerce platform and move from Shopify 1.0 to 2.0. Their previous setup was complex, slower to update and limited in flexibility, which hindered the team’s ability to scale. The project goal was to migrate seamlessly (with no regression in features) while delivering a faster, more conversion-driven experience.

The engagement began with discovery and CRO analysis, setting a goal to increase conversion by 20%. Prosper Digital recommended an iterative redesign strategy rather than a “big bang” rebuild, delivering ROI with each sprint while keeping Lioness trading without disruption.

Key deliverables included a new look & feel, custom mega-navigation, and a footer refresh. The collection page was upgraded with hover states, colour swatches, quick-add functionality, and SEO content blocks. The product page introduced native swatching, improved image zoom, a fit-guide modal, BNPL messaging, and an entry-level “Complete the Look” cross-sell. The cart drawer was redesigned with editable items, free-shipping threshold messaging, and upsell functionality to drive AOV. A wishlist app was configured and styled to brand guidelines.

Performance optimisation was a critical focus. Prosper Digital migrated Lioness onto a lightweight Shopify 2.0 base theme, ran regression testing, and completed technical SEO checks pre-launch. The rollout was staged to minimise disruption, with international expansion and loyalty integration planned for phase two.
The post-launch results exceeded expectations. Within six weeks, Lioness saw a 113% increase in total sales, 130% increase in orders, and 74% rise in conversion rate year on year, alongside a 93% lift in add-to-cart rate and 132% increase in completed checkouts.

Lioness now operates on a fast, flexible, fashion-ready storefront built for scale — a strong digital foundation to grow confidently across new markets.

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