Mattel Creations

We worked with Retailors to localise and launch Mattel Creations’ global Shopify store for the Australian market.

Industry

Kids, Toys & Collectibles

Services

Shopify Migration , Development

Tech & Partners

Shopify Plus , Retailors , SearchSpring

Website

au.creations.mattel.com

Prosper Digital partnered with Retailors to launch Mattel Creations in Australia, replicating and adapting the existing Shopify Plus store used in the US.

The project focused on localisation, configuration for Australian market, and technical alignment with Mattel’s global eCommerce infrastructure.

We ensured the new storefront maintained brand consistency while meeting regional requirements for currency, shipping, tax, and fulfilment.

Seamless Shopify duplication

Duplicated US codebase and adapted it for the Australian market.

Fast and reliable launch

Launched without disruption to the global ecosystem.

Foundation for future growth

Set up for scalable updates and regional optimisation.

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Frequently Asked Questions

What was the main objective of the project?

To bring Mattel Creations’ global eCommerce experience to the Australian market using Shopify Plus.

How did Prosper Digital and Retailors collaborate?

Receiving just a codebase from the global team, we worked along side Retailors to give them visibility of complex functions & management to set their local launch up for success.

What made this project unique?

Mattel Creations focuses on high heat drops with member only access. This project required us to move at pace whilst interpreting and ensuring parity of functionality for the new market.

What technology powers the site?

We integrated Search Spring for the AU market, powering merchandising with Shopify's search & merchandise.

Klaviyo was also looped in for streamlined marketing activities with Retailors existing infrastructure.

What’s next for the Australian store?

We’re continuously enhancing the shopping experience through ongoing design improvements and A/B testing to validate what works best for customers.

Launching Mattel Creations in Australia with Retailors and Shopify Plus.

Mattel Creations partnered with Prosper Digital and Retailors to expand its global Shopify presence into the Australian market. Using the existing US store as a base, we duplicated and localised the Shopify Plus codebase to deliver a seamless launch that maintained brand consistency and met all regional operational requirements.

Key project activities included:

Localisation for Australian currency, tax, and fulfilment
Integration with existing global systems and infrastructure
Testing and optimisation for fast, reliable performance
Alignment with Shopify Plus best practice to ensure scalability

The collaboration between Prosper Digital and Retailors focused on efficiency, precision, and consistency — ensuring the site could go live without disruption to other regions. The result was a fast and flawless rollout, ready for ongoing optimisation and expansion.

Post-launch, Prosper Digital has continued to support Mattel Creations with incremental upgrades, including improved cart drawer functionality, upsell features, and refined navigation. These updates enhance the customer experience and lay the foundation for long-term scalability as Mattel Creations continues to grow in the Australian market.

The project demonstrates how strategic technical delivery and cross-team collaboration can accelerate global rollout while maintaining quality, speed, and performance.

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