Launching Mattel Creations in Australia with Retailors and Shopify Plus.
Mattel Creations partnered with Prosper Digital and Retailors to expand its global Shopify presence into the Australian market. Using the existing US store as a base, we duplicated and localised the Shopify Plus codebase to deliver a seamless launch that maintained brand consistency and met all regional operational requirements.
Key project activities included:
- Localisation for Australian currency, tax, and fulfilment
- Integration with existing global systems and infrastructure
- Testing and optimisation for fast, reliable performance
- Alignment with Shopify Plus best practice to ensure scalability
The collaboration between Prosper Digital and Retailors focused on efficiency, precision, and consistency — ensuring the site could go live without disruption to other regions. The result was a fast and flawless rollout, ready for ongoing optimisation and expansion.
Post-launch, Prosper Digital has continued to support Mattel Creations with incremental upgrades, including improved cart drawer functionality, upsell features, and refined navigation. These updates enhance the customer experience and lay the foundation for long-term scalability as Mattel Creations continues to grow in the Australian market.
The project demonstrates how strategic technical delivery and cross-team collaboration can accelerate global rollout while maintaining quality, speed, and performance.
