The Memo: Shopify Plus Store Redesign

The Memo

Rebuilding The Memo’s Shopify Plus store to merge product discovery, educational content, and joyful customer experiences.

Rebuilding The Memo’s Shopify Plus store to merge product discovery, educational content, and joyful customer experiences.

Industry

Baby & parenting

Services

Design , Development

Tech & Partners

Shopify Plus , SearchSpring

Website

thememo.com.au

The Memo needed a revitalised eCommerce presence that balanced product showcases with educational content while reflecting their playful, customer-first brand values. We rebuilt the store on Shopify Plus, creating a scalable foundation with improved ease of management.

SearchSpring integration enhanced product discovery while creating a distinct brand experience drove the project. Our designers worked closely with the Memo team to create flexibility as The Memo’s new brand came to life, whilst ensuring clear shopping experiences for their users. The response has been overwhelmingly positive, with strong lifts in revenue & brand expression.

Higher conversions

Conversion rates and average order value both increased after launch.
Educational experience

A seamless blend of product and educational content created a richer shopping journey.
Reduced technical debt

Simplified content management for The Memo team on Shopify Plus.

"The great humans at Prosper Digital were tasked with bringing the new look for the brand to life, creating a new shopping experience that reflected our values, while respecting the core tenets of eCommerce UX. And we couldn't be happier with the result!"

Wesley Rodrick, Brand & E-Commerce Specialist, The Memo

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Frequently Asked Questions

Shopify Plus gave us the flexibility and scalability The Memo needed to grow. Its robust infrastructure allowed us to rebuild their online store with performance and reliability in mind — no workarounds or instability. With custom checkout options, automation tools and greater control over content management, the team can now make updates confidently without relying on developers for every change.

SearchSpring was a game changer for product discovery. We implemented it to give customers a smarter, faster and more intuitive way to find what they’re after. With personalised recommendations, advanced filtering and real-time search results, it made browsing effortless — whether customers came to research, shop or simply explore.

The Memo’s audience looks to them for trusted advice as much as for great products. We designed the site to blend content and commerce seamlessly — integrating educational articles, buying guides and recommendations directly within the shopping flow. The result is a natural, story-driven experience that supports parents throughout their purchase journey.

A major part of the project was reducing technical debt. We rebuilt the store with a clean, modular codebase and a focus on performance — making the site faster, easier to maintain and simpler to scale. Using Shopify’s native features and custom metafields, we gave The Memo team the tools to create and update content without developer input.

Since launch, The Memo has seen strong improvements across key metrics — higher conversion rates, increased AOV and smoother user journeys. But the biggest win was operational: the site’s improved technical foundation means their team now spends less time troubleshooting and more time focusing on growth.

The Memo Shopify Plus rebuild balances educational content with eCommerce

The Memo needed more than a store refresh — they wanted to inspire confidence, reduce friction, and bring joy into every customer interaction. Their challenge was balancing a growing product catalogue with educational content, while still delivering a playful brand experience that resonates with parents.

We rebuilt their website on Shopify Plus, giving The Memo a scalable foundation and simplifying content management for their team. Our design approach focused on blending products and educational resources seamlessly, ensuring customers could learn and shop without losing focus. We also integrated SearchSpring, delivering smarter product discovery and improving the way customers browse and engage with the catalogue.

The redesign reduced technical debt, made updates easier for The Memo team, and introduced subtle design touches that created memorable brand moments throughout the customer journey. Most importantly, the project drove measurable results: conversion rates increased and average order value rose, proving that function and delight can go hand in hand in eCommerce.