Open Colleges

The Problem

Open Colleges came to us not just with a challenge, but with a vision for students to start a course the same day they enrol online. They were grappling with technical constraints and an outdated CMS, which hindered their ability to offer a seamless and engaging research journey for students. The existing web design was failing to meet the high standards of modern education providers, failing to delight students.

They needed a partner who could understand and elevate their digital experience in the competitive world of online education.

The Solution

As a Shopify Plus eCommerce agency with expertise in education web development, we partnered with Open Colleges to:

– Reimagining the entire research experience, turning it into an engaging and intuitive journey for students.
– Conduct comprehensive research and empathy mapping to deeply understand user needs and wants.
– Craft emotive user journeys, leveraging our skills as an eCommerce agency to delight & convert potential students.
– Update the Information Architecture (IA) to help users easily research relevant courses.
– Collaborating closely with Blink Agency, weaving Open Colleges’ rebrand seamlessly into every digital touchpoint in this education web design.
– Developing a custom Shopify Plus checkout experience, tailored to the specific requirements of online education enrollment.
– Integrate with Panorama to support student onboarding, a testament to our ability to integrate with a range of platforms.

The result

Post-launch, Open Colleges, with our support as a Shopify Plus agency, witnessed a staggering 400% growth in sales, with over 300 orders in the first 90 days. Their conversion rate soared from 0.04% to 0.1%, a significant achievement in the field of education eCommerce website development.

Highlights

Collaboarting with a range of departments across the OC team
Introduction and training of the Open Colleges team on using Shopify Plus, affirming our position as a leading Shopify Plus e-commerce agency.
In-depth user understanding developed throughout the project.
Seamless integration with CRM Panorama, allowing Open Colleges to collect payments across both platforms, highlighting our capabilities as an education eCommerce website development company.
Collaboration with Blink Agency in rolling out their rebrand.