Turn browsers into buyers with smarter product discovery
Your customers can't buy what they can't find. We optimise Shopify search, collection pages, and merchandising rules so the right products surface at the right time — driving higher conversion rates and average order values.
Higher Conversion Rates
Increased Average Order Value
How does better search and merchandising drive more revenue?
Most Shopify stores lose revenue to poor product discovery. When search returns irrelevant results and collection pages bury your best sellers, customers leave without buying. Our conversion rate optimisation and search merchandising services fix that — restructuring how your products are found, filtered, and presented so every session has a better chance of converting. Combined with a solid ecommerce strategy, smarter merchandising becomes a genuine growth lever.
Higher Conversion Rates
Customers who use on-site search convert 2-3x higher than browsers. Optimised search and collection pages reduce friction between intent and purchase, turning more sessions into transactions without increasing ad spend.
Increased Average Order Value
Strategic merchandising surfaces complementary products and higher-margin items at the right moments. Smart sort orders and cross-sell placements lift AOV without relying on discounting to drive volume.
Reduced Bounce & Exit Rates
When customers find relevant products quickly through intuitive filters and accurate search, they stay longer and browse deeper. Fewer dead ends mean fewer lost customers and more opportunities to convert.
Scalable Product Discovery
As your catalogue grows, manual merchandising breaks down. Automated rules and clean taxonomy ensure product discovery scales with your business without requiring constant manual intervention or additional headcount.
Our Search & Merchandising Services
Restructure collection layouts, sort orders, and product grids to surface high-converting products first. We audit your existing collections, fix tag and filter logic, and implement merchandising rules that prioritise margin and sell-through rate.
Configure Shopify's native search or third-party search apps like Klevu and Algolia for relevance, synonyms, and autocomplete. We tune weighting, add redirects for common queries, and ensure zero-result pages are eliminated.
Design and implement intuitive filter systems that help customers narrow results by size, colour, price, availability, and custom attributes. Proper faceted navigation reduces bounce rates and increases add-to-cart rates significantly.
Set up rule-based merchandising that automatically promotes new arrivals, sale items, or high-margin products within collections. We configure boost, bury, and pin rules that adapt to your inventory and campaign calendar.
Audit and restructure your product tags, types, and metafields to power accurate filtering and collection automation. Clean taxonomy is the foundation of every effective merchandising strategy on Shopify.
Analyse search query data to identify gaps, trending terms, and conversion opportunities. We set up dashboards to track search performance and iterate on synonyms, redirects, and merchandising rules on an ongoing basis.
How we work
1. Discovery & Strategy — We start by understanding your business goals, target customers, and technical requirements.
2. Design & Planning — Our team creates detailed wireframes and designs, mapping out the user experience before development begins.
3. Development & Testing — Agile development with regular check-ins, thorough testing across devices, and continuous quality assurance.
4. Launch & Optimisation — Careful launch coordination followed by performance monitoring and conversion rate optimisation.
5. Ongoing Support — Continued partnership with maintenance, updates, and strategic growth support.
