(

Search & Merchandising

)

Turn browsers into buyers with smarter product discoveryTurn browsers into buyers with smarter product discovery

Your customers can't buy what they can't find. We optimise Shopify search, collection pages, and merchandising rules so the right products surface at the right time — driving higher conversion rates and average order values.

Schedule a Call

How does better search and merchandising drive more revenue?

Most Shopify stores lose revenue to poor product discovery. When search returns irrelevant results and collection pages bury your best sellers, customers leave without buying. Our conversion rate optimisation and search merchandising services fix that — restructuring how your products are found, filtered, and presented so every session has a better chance of converting. Combined with a solid ecommerce strategy, smarter merchandising becomes a genuine growth lever.

Services

Our Search & Merchandising Services

Collection Page Optimisation

Restructure collection layouts, sort orders, and product grids to surface high-converting products first. We audit your existing collections, fix tag and filter logic, and implement merchandising rules that prioritise margin and sell-through rate.

On-Site Search Configuration

Configure Shopify's native search or third-party search apps like Klevu and Algolia for relevance, synonyms, and autocomplete. We tune weighting, add redirects for common queries, and ensure zero-result pages are eliminated.

Product Filtering & Faceted Navigation

Design and implement intuitive filter systems that help customers narrow results by size, colour, price, availability, and custom attributes. Proper faceted navigation reduces bounce rates and increases add-to-cart rates significantly.

Merchandising Rules & Automation

Set up rule-based merchandising that automatically promotes new arrivals, sale items, or high-margin products within collections. We configure boost, bury, and pin rules that adapt to your inventory and campaign calendar.

Product Taxonomy & Tagging

Audit and restructure your product tags, types, and metafields to power accurate filtering and collection automation. Clean taxonomy is the foundation of every effective merchandising strategy on Shopify.

Search Analytics & Iteration

Analyse search query data to identify gaps, trending terms, and conversion opportunities. We set up dashboards to track search performance and iterate on synonyms, redirects, and merchandising rules on an ongoing basis.

The benefits of Prosper Digital as your Search & Merchandising partner

Schedule a Call

Higher Conversion Rates

Customers who use on-site search convert 2-3x higher than browsers. Optimised search and collection pages reduce friction between intent and purchase, turning more sessions into transactions without increasing ad spend.

Increased Average Order Value

Strategic merchandising surfaces complementary products and higher-margin items at the right moments. Smart sort orders and cross-sell placements lift AOV without relying on discounting to drive volume.

Reduced Bounce & Exit Rates

When customers find relevant products quickly through intuitive filters and accurate search, they stay longer and browse deeper. Fewer dead ends mean fewer lost customers and more opportunities to convert.

Scalable Product Discovery

As your catalogue grows, manual merchandising breaks down. Automated rules and clean taxonomy ensure product discovery scales with your business without requiring constant manual intervention or additional headcount.

Process

Our Development Process

1. Discovery & Strategy

We start by understanding your business goals, target customers, and technical requirements.

2. Design & Planning

Our team creates detailed wireframes and designs, mapping out the user experience before development begins.

3. Development & Testing

Agile development with regular check-ins, thorough testing across devices, and continuous quality assurance.

4. Launch & Optimisation

Careful launch coordination followed by performance monitoring and conversion rate optimisation.

5. Ongoing Support

Continued partnership with maintenance, updates, and strategic growth support.

FAQs

Frequently Asked Questions

Search merchandising is the practice of controlling which products appear — and in what order — when customers search or browse collections on your Shopify store. It combines search relevance tuning, collection sort rules, and automated product promotion to maximise conversions.

This includes configuring synonyms and redirects for on-site search, setting boost and bury rules within collections, and using analytics to continuously refine product placement. The goal is to ensure high-intent shoppers find the right products with minimal friction, which directly impacts revenue per session.

Optimising Shopify collection pages starts with sorting products by performance data — conversion rate, revenue, and margin — rather than relying on manual or alphabetical sort orders. Add intuitive filters, improve product card design, and use merchandising rules to pin hero products at the top.

Beyond sorting, ensure your collection pages load quickly, display clear product imagery, and include relevant collection descriptions for SEO. Pair this with conversion rate optimisation to test layout changes and measure their impact on add-to-cart and purchase rates.

Shopify's native search handles basic queries well for smaller catalogues, but stores with 500+ products or complex product attributes typically benefit from a dedicated search solution. Third-party apps like Klevu, Algolia, or Searchanise offer superior synonym handling, AI-powered relevance, and detailed analytics.

The right choice depends on your catalogue size, search volume, and budget. We assess your current search performance — zero-result rates, click-through rates, and conversion from search — before recommending whether native search with tuning is sufficient or a third-party solution will deliver better ROI.

Merchandising rules on Shopify let you control product sort order within collections using conditions and actions. You can boost products by tag, vendor, or inventory level; bury out-of-stock items; and pin featured products to specific positions. Shopify Plus stores get access to automated collection sorting via the API.

For more advanced merchandising, apps like Searchanise or Shopify's own Search & Discovery app let you create rules that respond to real-time signals — trending products, new arrivals, or seasonal campaigns. We configure these rules to align with your ecommerce strategy and campaign calendar so the right products are always front and centre.

Most stores see measurable improvements within 2-4 weeks of implementing search and merchandising changes. Quick wins like fixing zero-result queries, reordering collections by performance data, and adding missing filters can lift conversion rates immediately. Larger taxonomy and automation projects typically show full impact within 6-8 weeks.

We track results through search analytics dashboards — monitoring click-through rates, conversion from search, and revenue per search session. This data drives ongoing iteration, so the improvements compound over time as we refine synonyms, rules, and product placement based on real customer behaviour.

(Related)

Ready to Start Your Shopify Project?

Let’s discuss how our Shopify experts can bring your vision to life. Schedule a free consultation to explore your options.

SCHEDULE A CALL