Make your Shopify store accessible to every customer
One in five Australians lives with a disability. If your Shopify store isn't accessible, you're excluding a significant portion of your market — and exposing your business to compliance risk. We audit, remediate, and build stores that meet WCAG 2.2 AA standards from the ground up.
Reach a wider audience
Reduce legal and compliance risk
Why does accessibility matter for your Shopify store?
Every customer deserves a seamless shopping experience — regardless of ability, device, or assistive technology. Prosper Digital delivers WCAG-compliant Shopify design and development that removes barriers, reduces legal risk, and opens your store to the widest possible audience.
Reach a wider audience
4.4 million Australians live with a disability, and many more have temporary or situational impairments. An accessible store removes friction for all of them — plus older users, mobile-only shoppers, and anyone on a slow connection. Accessibility improvements benefit every visitor, not just those using assistive technology.
Reduce legal and compliance risk
Australia's Disability Discrimination Act 1992 requires that services — including websites — be accessible. Demand letters and complaints are increasing. WCAG 2.2 AA compliance demonstrates due diligence and significantly reduces your exposure to legal action.
Improve SEO and performance
Accessibility best practices overlap heavily with SEO and Core Web Vitals. Semantic HTML helps search engines understand your content. Proper heading hierarchy improves crawlability. Descriptive alt text strengthens image search visibility. Fixing accessibility often improves your Google rankings as a side effect.
Increase conversion rates
Accessibility removes barriers to purchase. Clearer navigation, better colour contrast, readable typography, and logical form design make it easier for all users to find products and complete checkout. Stores that invest in accessibility consistently see lower bounce rates and higher completion rates.
Our Shopify Accessibility Services
We conduct comprehensive WCAG 2.2 AA audits across your entire Shopify store — homepage, collection pages, product pages, checkout, and account flows. You receive a prioritised report detailing every issue, its severity, and the specific code or content change required to fix it.
Our developers fix accessibility issues directly in your Shopify theme code — semantic HTML, ARIA attributes, focus management, colour contrast, and keyboard navigation. We resolve issues in priority order so the highest-impact barriers are removed first.
Building accessibility in from the start is faster and cheaper than retrofitting. We design and develop new Shopify stores and sections with WCAG compliance baked into every component — from colour palettes and typography to interactive elements and navigation patterns.
We test your store with VoiceOver, NVDA, and JAWS to ensure every page is fully navigable by screen reader users. This includes proper heading hierarchy, descriptive alt text, meaningful link labels, and correctly announced dynamic content like cart drawers and modals.
Many users navigate entirely by keyboard — whether due to motor impairments, preference, or assistive devices. We ensure every interactive element in your store is reachable and operable via keyboard, with visible focus indicators and logical tab order throughout.
Accessibility isn't a one-off project — new content, app updates, and theme changes can introduce regressions. We provide periodic re-audits and automated monitoring to ensure your store stays compliant as it evolves.
How we work
1. Discovery & Strategy — We start by understanding your business goals, target customers, and technical requirements.
2. Design & Planning — Our team creates detailed wireframes and designs, mapping out the user experience before development begins.
3. Development & Testing — Agile development with regular check-ins, thorough testing across devices, and continuous quality assurance.
4. Launch & Optimisation — Careful launch coordination followed by performance monitoring and conversion rate optimisation.
5. Ongoing Support — Continued partnership with maintenance, updates, and strategic growth support.
