Good Games

A rebrand-ready Shopify experience that unites the whole Good Games universe

A new Shopify experience for Good Games’ rebrand, with results to match: checkout completions have more than doubled, orders are up 57%, and conversion rate has increased by 96%.

Industry

Gaming, Board Games, Collectibles

Good Games has a big, passionate community — and an equally big catalogue. The challenge was turning that scale into clarity: a site that feels confident and modern post-rebrand, but still helps customers actually get to the right product without endless scrolling.

At the same time, Good Games isn’t just “a store”. It’s a broader ecosystem — including shopping, singles, events, and support — that needed to feel connected, not fragmented. We brought it all together with a tab-style navigation system that lets users jump between key parts of the Good Games universe without losing their bearings.

Rebrand brought to life

A clean, modern UI that carries the new brand identity through every touchpoint — from navigation to collection discovery to product pages.

Smarter board game discovery

We built a dedicated board game finder experience — allowing shoppers to search by number of players, mechanic, and complexity, so the site can match the vibe of game night, not just a keyword.

One ecosystem, one experience

We merged the broader Good Games network through a tabbed navigation model that connects the core store with key destinations like TCG Singles and Events — creating a more seamless (and more “Good Games”) journey.

[Prosper Digital’s] Shopify expertise, creative insight, and attention to detail have made a huge impact. Communication is clear, deadlines are met, and they consistently go above and beyond. Couldn’t recommend them more.

Jamie Regan-Smith, eCommerce Manager, good games

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Frequently Asked Questions

To design and build a new Shopify website that fully reflects Good Games’ rebrand, while improving discovery and connecting the wider Good Games ecosystem into one intuitive experience.

By building a guided board game search experience that helps users filter by the things that actually matter when choosing a game — player count, mechanics, and difficulty.

This wasn’t just a reskin. The site needed to carry a new brand and solve for scale — meaning we focused on navigation architecture, discovery patterns, and ecosystem cohesion, not just visuals.

Good Games launches a rebrand-ready Shopify site with a custom board game finder and a unified ecosystem navigation experience.

Good Games partnered with Prosper Digital to design and develop a new site aligned to their recent rebrand — combining elevated UX and a clearer information architecture with genuinely useful functionality for shoppers. Alongside the new visual direction, we introduced a custom board game search experience to help customers find their next favourite game by player count, mechanics, and complexity.

To bring the broader Good Games universe together, we implemented a tab-style navigation system that connects key destinations (including the main store, TCG Singles, and Events) into one cohesive journey — reducing fragmentation and making the entire ecosystem feel easier to explore.

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