Bon Charge

An elevated Shopify experience that simplifies wellness — and makes the brand feel as premium as the product.

Bon Charge came to Prosper Digital for a reimagined eCommerce experience that could better reflect who they are today: a modern wellness brand with a clear mission — simplifying wellness — and a product range that needs to be easy to explore, understand, and trust.

By Prosper DigitalPublished

Industry

Wellness, Health, Lifestyle

Services

Strategy , Development , Design

Tech & Partners

Shopify Plus

Website

au.boncharge.com

Bon Charge had outgrown their existing site experience — visually and strategically. The product offering was strong, but the brand presence felt heavier than it needed to be, and customers had to work too hard to understand what was right for them. So we refreshed the brand and rebuilt the experience with clarity as the north star: a brighter, lighter colour palette, updated brand fonts, and a cleaner interface that elevates the product while reducing cognitive load. To de-risk the new direction, we validated the redesign through usability testing — putting the old experience and the new one in front of real users and measuring preference, comprehension, and confidence.

  • A brand refresh that feels lighter — and more premium

    We evolved Bon Charge’s visual identity with a brighter palette and updated typography, giving the brand a more elevated, modern feel — without losing the wellness warmth that makes it approachable.

  • Validated design direction through usability testing

    Rather than relying on assumptions, we tested the new direction with real users, directly comparing the old site to the new design. The results were clear: users showed a strong preference for the redesigned experience, with improvements in brand perception, product discovery, and product education.

  • A scalable content foundation beyond commerce

    Post-launch, we continued evolving the site with new content-led features — including events pages, a press hub, and a dedicated home for media coverage — helping Bon Charge build authority and trust beyond product pages.

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Frequently Asked Questions

What was the main objective of the project?

To refresh the brand and redesign the Shopify experience so it feels more elevated and intuitive — aligned to Bon Charge’s mission of simplifying wellness.

How did you validate the new design direction?

Through usability testing where real users compared the old site to the redesigned experience; users expressed a strong preference for the new design and showed improvements across brand perception, product discovery, and product education.

What new features were added after launch?

We implemented events pages, a press hub, and a dedicated area for Bon Charge’s media coverage — expanding the site into a stronger brand and authority platform.

How is the site set up for future growth?

The refreshed design system and new content structures are built to scale — making it easier to add new categories, education content, and brand storytelling without the experience feeling cluttered.

Bon Charge refreshes their brand and launches a cleaner Shopify experience designed to simplify wellness.

Bon Charge partnered with Prosper Digital to refresh their brand and redesign their online store — introducing a brighter, lighter colour palette and updated typography to create a more elevated, modern experience that leans into their mission: simplifying wellness. To ensure the new direction wasn’t just “prettier” but genuinely better, we validated the redesign through usability testing, where real users compared the old site to the new design and expressed a strong preference — with improvements in brand perception, product discovery, and product education. Post-launch, we continued evolving the platform with content-led features including events pages, a press hub, and a dedicated home for media coverage — giving Bon Charge a stronger foundation for authority, storytelling, and long-term growth.

Mattel Creations ecommerce stores shown on a laptop and mobile phone
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