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Space Furniture: Shopify Plus Product Page Redesign

Where luxury design meets ecommerce performance

Space Furniture's product pages weren't doing their showroom justice. A complete redesign of the product page experience on Shopify Plus drove a 38% increase in add-to-cart rate and 25% more users engaging with product content within two weeks of launch.

Industry

Luxury Furniture, Homewares

Services

Design , Strategy , Development

Website

spacefurniture.com.au

Space Furniture has been setting the benchmark for luxury design retail in Australia since 1993. With showrooms in Sydney, Melbourne, and Singapore, their in-person experience is world-class — but their online product pages weren't keeping pace.

The existing pages made it difficult for customers to explore and transact with confidence. Complex product options, inconsistent image management, and a cluttered visual hierarchy meant the digital experience fell short of the brand promise customers encountered in-store.

The solution was a brand new product page template on Shopify Plus — one that guides users through complex purchasing decisions while letting the imagery and service offerings lead.

+38% add-to-cart rate

The redesigned product pages completely transformed how Space Furniture's catalogue feels online. Within two weeks of launch, add-to-cart rate jumped 38% — a clean, rate-normalised win that outpaced traffic growth and maps directly to purchase intent. The new layout simplifies complex product options into a single unified experience, turning browsers into buyers.

+25% scroll depth

For a high-end furniture brand where the product story matters, people need to actually consume the content on the page. Scroll depth increased 25% post-launch — proof the new visual hierarchy is holding attention deeper into the page. Customers are engaging with designer stories, material details, and imagery instead of bouncing at the fold.

A new product template, built for scale

Space Furniture moved to a completely new product template that dramatically reduces the manual time required to add and resize imagery. What was once a repetitive, time-consuming process for every product listing is now streamlined and consistent across 50+ designer brands — freeing the team to focus on product storytelling rather than technical overhead.

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Frequently Asked Questions

Space Furniture's existing product pages didn't reflect the premium showroom experience the brand is known for.

Complex product options, inconsistent imagery, and cluttered layouts made it difficult for customers to explore and purchase luxury furniture online with confidence.

In addition to this, we helped them to create a system to migrate their product content from custom metafields to modern Shopify metafields & metaobjects overtime. Allowing them to launch with a redesigned product page experience on Shopify Plus without needing to complete a large scale migration.

To launch an updated product page ahead of peak trade that simplifies complex choices and lifts conversions. Within two weeks of launch, the redesigned pages delivered a 38% increase in add-to-cart rate and 28% more key conversion events — confirming the new experience is guiding users through the research and purchase journey as intended.

Space Furniture was already trading on Shopify Plus.

Shopify Plus provided the flexibility and scalability needed to build a unified product page template that accommodates Space Furniture's diverse range of luxury brands, price points, and product configurations — from simple lighting to complex modular sofas with multiple variants and finishes.

A key part of the project was migrating Space Furniture to a new product template that significantly reduces the manual time required to add and resize imagery. Previously, the team was spending unnecessary time on repetitive image handling for each product + needing to utilise outdated metafield apps.

The new template streamlines this process, making it faster and more consistent to manage content across their catalogue of 50+ designer brands — freeing the team to focus on the product storytelling rather than the technical overhead.

How Space Furniture's product page experience was transformed

Space Furniture represents over 50 of the world's most prestigious design brands — from B&B Italia and Kartell to Bocci and Moooi. Each product comes with its own set of variants, finishes, dimensions, and designer stories. The existing product page tried to accommodate all of this, but the result was cluttered and inconsistent.

Over a three-month engagement, the Space team worked through a complete rethink of the product page experience. Starting with a design review and refinement phase, the key changes needed to elevate the page and simplify how users explore and transact were identified and prioritised.

The updated design introduced a unified page template built on Shopify Plus that adapts to any product category — from a $590 table lamp to a $10,000 sofa. The visual hierarchy was redesigned with large-format imagery, clear pricing, and designer attribution front and centre. A dual-mode interaction model with "Shop Now" and "Enquiry & All Options" pathways recognises that luxury furniture buyers often need consultation before purchase.

Brand exploration modules like "Explore B&B Italia" encourage deeper browsing within designer collections, while simplified image management reduces the operational burden on Space's content team. A clear rollback plan ensured the template worked seamlessly with existing content during the transition.

The project was delivered with a full UAT process in a preview theme before handover to Dot Collective, ensuring a smooth transition to launch. (The work is so good it's made their recent showreel!)

Within two weeks of going live, the results spoke for themselves: a 38% increase in add-to-cart rate, 25% more users scrolling deeper into product content, and a 28% lift in key conversion events across the redesigned pages. For a luxury furniture brand where considered browsing drives purchase decisions, these early signals confirm the new experience is working exactly as intended.
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