Australian Open shop

Migrating the Australian Open to Shopify Plus & Doubling their online revenue.

Migrating the Australian Open merchandise store to Shopify Plus, driving a seamless shopping experience and revenue growth.

By Prosper DigitalPublished

Industry

Sports / Merchandise

Services

Shopify Migration , Development , Strategy

Tech & Partners

Shopify Plus

Website

australianopenshop.com

The Australian Open needed to migrate its existing Oorjit website to a standalone Shopify Plus store. Prosper Digital delivered a high-quality design that reflected the prestige of a grand-slam event while ensuring smooth, scalable ecommerce operations.

Key integrations, such as Zendesk for customer feedback, were included to improve support, alongside automation to capture abandoned sales.

  • Revenue increase

    Online revenue doubled compared to the previous year’s tournament.

  • Grand slam results

    The new store doubled online revenue compared to the previous year’s tournament.

  • Always-on sales and support

    We introduced an automated abandoned-cart workflow and integrated Zendesk, helping win back sales and tighten customer feedback loops.

"Prosper Digital was key in us getting a new online store up in near-record time."

Finn Bradshaw, Head of Digital Strategy, Tennis Australia

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Frequently Asked Questions

What was the main challenge?

Migrating an existing Oorjit store to Shopify Plus in time for the Australian Open tournament.

What contributed to the reported doubling of online revenue compared with the previous tournament?

Better merchandising, faster mobile checkout and abandoned-cart automation all worked together to convert more of the existing audience.

What stuck around after the tournament?

Tennis Australia kept a scalable, year-round ecommerce asset they can reuse, re-skin and optimise for future events instead of reinventing the store each season.

Australian Open Shop doubles revenue with Shopify Plus migration and automation

The Australian Open’s merchandise store required a migration from its existing Oorjit platform to a standalone Shopify Plus website. Prosper Digital created a premium design that reflected the prestige of the event while delivering a smooth, scalable ecommerce experience.

We implemented automation to recover abandoned carts, integrated Zendesk for efficient customer feedback management, and ensured the site could handle high traffic during the tournament.

The results were immediate: online revenue doubled compared to the previous year. Fans enjoyed a seamless shopping experience, while the event team benefited from enhanced operational efficiency and real-time support.
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