Nike Australia: Shopify Plus Store Launch

Nike Australia

With every store shuttered overnight by COVID restrictions, Nike Australia (RPG) faced the risk of grinding to a halt. In record time, we built a custom Shopify store for their Nike members, keeping sales flowing while doors stayed closed.

To keep their business moving during lockdowns, we spun up a Shopify Plus site tailored to RPG’s needs. Beyond simply selling online, it offered customers direct access to staff through virtual and in-store appointments and ensured revenue was tied back to local stores, supporting both employees and customers in a challenging time.

Industry

Fashion, Footwear

Services

Development , Strategy

Tech & Partners

Pronto ERP , Shopify Plus

Seamless appointment booking

Integrated with Brauz, allowing customers to schedule both in-store and virtual appointments with sales staff.

Local store revenue tracking

Online purchases were linked to customers’ local stores, ensuring sales revenue was attributed to the right location.

Fulfilment across the network

Shopify’s multi-location feature enabled split shipments from multiple stores when a customer’s local branch was out of stock.

"Without Prosper Digital, I’m not even sure RPG would exist today."

Stephen Younane, Founder, Retail Prodigy Group

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Frequently Asked Questions

When physical stores closed, Nike Australia’s retail partner needed a fast way to keep selling and serving members online. We delivered a rapid Shopify Plus build that kept sales moving while doors stayed shut.

Core tech included Shopify Plus with integrations to Brauz and other retail systems like Salesforce and Pronto - all aligned to RPG’s ecosystem.

To keep Nike Australia (RPG) trading when physical stores closed, we launched a custom Shopify Plus experience for members that kept sales flowing while doors stayed shut.

Shopify Plus provided the scalability, customisation and API access needed for enterprise ecommerce development, integrations and a tailored member experience during a high-pressure period.

How Nike stayed connected with customers during lockdown

When the pandemic forced Nike’s retail stores to close across Australia and New Zealand, Retail Prodigy Group (RPG) faced an immediate challenge—how to keep their community engaged and sales moving without physical stores.

We partnered with RPG to deliver a custom Shopify Plus solution that went live in record time. The store was designed exclusively for Nike Members, giving them access to personalised shopping experiences, virtual appointments, and a seamless checkout flow.

Key elements included:

Brauz integration for in-store and virtual appointments, allowing customers to connect directly with Nike staff.
Revenue tracking that tied each sale to a customer’s nominated local store, keeping teams supported through lockdown.
Multi-store fulfilment powered by Shopify’s native tools, ensuring fast delivery even when stock availability varied.
Conversion-driven UX and design, keeping the focus on ease, speed, and brand experience.

This collaboration helped RPG pivot quickly, maintaining strong customer relationships and ensuring the Nike brand continued to perform even through retail’s toughest period.

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