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How to Stop Losing Sales at Checkout - Prosper 3,2,1

TL;DR – How to Reduce Cart Abandonment and Optimise Your Shopify Checkout

  • ⚡ Keep checkout simple – one-page checkout and guest options reduce friction.
  • 💳 Offer more payment methods – make it easy with Shop Pay, PayPal, Afterpay, etc.
  • 💸 Be transparent – show shipping costs upfront and avoid surprises.
  • 🔒 Build trust – display security badges and customer reviews.
  • 📩 Win them back – use exit popups, abandoned cart emails, and live chat.

Cart abandonment is frustrating. A customer is this close to buying, and then—poof—they disappear. The good news? You can fix it. Here’s how to make your Shopify checkout smoother, easier, and way more conversion-friendly.

3. Things That Make Checkout Way Easier

Keep It Short and Simple 

Shopify Plus no has a one-page checkout, and it’s a game changer. Fewer steps mean fewer chances for customers to change their minds.

Skip the Account Sign-Up (For Now)

Forcing people to create an account before they buy? That’s an easy way to lose them. Let them check out as guests and offer to save their info after purchase.

Give People More Ways to Pay

The more payment options you have, the better. Shop Pay, Apple Pay, Google Pay, PayPal, and buy now, pay later options like Klarna or Afterpay make it easier for customers to say yes.

2. Simple Fixes That Make a Big Difference

Be Upfront About Costs

Hidden shipping fees = instant deal-breaker. Show all costs and delivery estimates before checkout. Free shipping? Even better.

Make Customers Feel Safe

17% of shoppers bail because they don’t trust the site. Display security badges, trusted payment logos, and customer reviews to reassure them.

1. Question to Ask Yourself

What’s one thing you can do to make checkout faster and easier?

Bonus: How to Win Back Customers Who Leave

Exit Popups

Right before they leave, offer a discount or free shipping.
Abandoned Cart Emails – A friendly nudge (ideally within an hour) can bring them back.

Live Chat During Checkout 

Answer last-minute questions and reduce hesitation. Some stores see a 20% conversion boost just by adding this.

Need help optimising your Shopify checkout? Prosper Digital is a leading Shopify agency in Australia, specialising in Shopify Plus development, UI/UX design, and checkout customisations. Let’s help you turn more visitors into buyers. Talk to us today :)