FY25 Is Here: Let’s Make It Your Best Yet

July 09, 2025

TL;DR – New Financial Year, New E-Commerce Game Plan

🗓️ A new financial year is more than a date—it’s a chance to reset and refresh your store.
📊 July is perfect for reviewing FY24 KPIs, customer insights, and refining your FY25 game plan.
🛠️ Quick CRO and UX tweaks now can set you up for conversion wins before peak season.
✅ Use last year’s data to set clear, fresh benchmarks for FY25.
🚀 Don’t just measure what matters—grow what matters this year.

Why July Matters for E-Commerce Brands

A new financial year isn’t just a line in your accounting software. It’s a clean slate for your business—and July is the perfect time to pause, reflect, and plan for a stronger year ahead.

Customer behaviours shift, channels evolve, and what worked last year may need fine-tuning for this year’s market. A little strategic reset now can save you stress (and missed revenue) later.

Your FY25 E-Commerce Checklist

✅ Review last year’s KPIs and customer insights
Spot the wins worth repeating and the gaps ready for improvement. Look at conversion rates, customer acquisition costs, retention rates, and AOV to identify clear opportunities for growth.

✅ Refine your FY25 marketing plan
Reassess your channels, campaigns, and budget so your spend aligns with your goals. Are you investing where your best customers come from? Are there channels you can scale or test to diversify growth?

✅ Refresh your website
Tidy up your UX, test your checkout, and tackle small CRO tweaks for quick conversion wins. This might mean updating collection filters, improving page speed, or adding trust signals before busy trading returns.

Set Fresh Benchmarks for FY25

One actionable tip: Use last year’s data to set clear benchmarks for FY25. If you don’t measure what matters, it’s hard to grow what matters. Identify your best-performing metrics (and your weakest) so you can focus your energy and budget where it will have the biggest impact.