Turning up the heat on this UmamiPapi's Shopify store. 
Development Growth Partnership Shopify Strategy UX/UI Design

The problem

UmamiPapi began as a small startup with big aspirations. They needed a robust online platform that could scale with their rapid growth and reflect their unique brand identity in the competitive food and hospitality sector. Their initial challenge was to establish a strong online presence which allows them to still sell directly to the consumer as they expand their B2B channels.

The solution

As a seasoned startup eCommerce website development company, we provided comprehensive services to UmamiPapi:

  • – Developing a food web design that not only looks great but also resonates with UmamiPapi's brand ethos.
  • – Implementing robust Shopify development to handle increasing traffic and facilitate growth.
  • – Integrating user-friendly apps like Recharge, enhancing the shopping experience.
  • – Providing ongoing support in branding and design, ensuring UmamiPapi's website evolves with their business.
  • – Being more than an agency, we celebrate Ethan’s success & continue to seek strategic opportunities to improve his web presence.

The result

With our expertise in start-up eCommerce development, UmamiPapi has seen phenomenal growth. Their products are now stocked in over 300 Coles supermarkets nationwide, with a dedicated customer base who are screaming for more. 

Our collaboration and successful partnership is a testament to both Ethan’s dedication & visions & the effectiveness of our food web development and design strategies.


  • Our partnership with UmamiPapi highlights a successful journey in the food and hospitality industry.
  • The development of a website that's not just functional but also a true reflection of UmamiPapi's brand and growth.
  • The integration of essential apps to streamline operations, underscoring our skill in ecommerce website development for startups.

From the


Without our shopify platform, there will be no online store for UMAMIPAPI customers to purchase these delicious jars of chilli oils - and if I really want to grow the business, I would need guidance from the right people. That’s when Jacob and I met and we’ve been working with together ever since.

Ethan, UmamiPapi Founder