TOMS

Aligning global brand, creating local success

Custom Shopify theme development and UX improvements to align TOMS Australia with global direction while driving revenue growth.

By Prosper DigitalPublished

Industry

Fashion / Footwear

Services

Shopify Migration , Design , Development

Tech & Partners

Shopify Plus , Pronto ERP

Website

tomsaustralia.com.au

TOMS Australia faced limitations with its existing Shopify theme, preventing it from aligning visually and functionally with global brand standards. The team also needed a more efficient way to manage customer data and gift card functionality across systems.

Prosper Digital delivered a custom-built Shopify theme with powerful configuration options and integrated Pronto ERP, ensuring a single customer view while reducing reliance on developers. A UX review further refined the experience, balancing international brand direction with the expectations of the Australian market.

  • Revenue growth

    +27% year-on-year revenue after launch.

  • Flexible design system

    A custom theme that’s easy to update and maintain, reducing ongoing development costs.

  • Global alignment

    A consistent visual identity that aligns TOMS Australia with the brand’s international presence.

"Retail Prodigy Group (RPG) is proud to partner with Prosper Digital who are a one-stop-shop able to support all our digital needs with TOMS Australia. Like a true partnership the Prosper team feels like they are an extension to the RPG team focussed on the same goals and objectives and most importantly there is a high level of trust based on honest communication and feedback."

Trevor Stitt, Group Marketing Manager, Retail Prodigy Group

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Frequently Asked Questions

Why did TOMS Australia move to a custom Shopify Plus theme?

TOMS Australia needed more flexibility than their existing theme could offer. The global TOMS team had rolled out a refreshed brand direction, and the Australian store needed to visually align while maintaining autonomy to manage local campaigns and content. A custom Shopify Plus theme gave the team complete control over layout, styling and configuration — without relying on developers for every small change.

What were the biggest technical improvements?

One of the key upgrades was integrating Gift Card functionality with Pronto ERP, allowing TOMS to maintain a single customer view across both systems. This streamlined operations by syncing purchase data and redemptions automatically. We also extended Shopify’s colour swatch selector to give customers a smoother product selection experience, reducing friction at the point of purchase.

How did the redesign impact performance and revenue?

The site became faster, easier to manage and better aligned with global creative direction — leading to a 27% year-on-year increase in revenue. The improved design and UX made it easier for customers to explore collections, while the simplified backend reduced time and costs associated with updates.

How does the new theme benefit TOMS long-term?

The modular, configurable theme means TOMS Australia can continue to evolve without heavy developer input. Whether it’s launching seasonal campaigns or rolling out new global updates, the local team can manage changes independently — keeping costs low and agility high.

TOMS Australia boosts revenue with a custom Shopify Plus theme and Pronto ERP integration.

TOMS is a globally recognised footwear and lifestyle brand. In Australia, however, the existing Shopify theme made it difficult to align with the brand’s international direction. Limited flexibility meant frequent developer input, slowing updates and increasing costs.

We created a custom-built Shopify Plus theme with ample configuration options, giving the TOMS Australia team the flexibility to update and manage the site with ease. To unify customer data, we integrated Shopify with Pronto ERP, enabling gift card functionality and a single view of the customer. A full UX review ensured the design and customer journey aligned with global standards while staying optimised for the local market.

We also introduced enhancements on the product page, such as extended colour swatch selectors, to improve browsing and boost conversions.

The results were significant: TOMS Australia achieved a 27% year-on-year revenue increase, while reducing development costs through a more self-sufficient theme structure. With a site that is both globally aligned and locally effective, the brand is set up for continued growth.
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