TOMS Australia needed more flexibility than their existing theme could offer. The global TOMS team had rolled out a refreshed brand direction, and the Australian store needed to visually align while maintaining autonomy to manage local campaigns and content. A custom Shopify Plus theme gave the team complete control over layout, styling and configuration — without relying on developers for every small change.

One of the key upgrades was integrating Gift Card functionality with Pronto ERP, allowing TOMS to maintain a single customer view across both systems. This streamlined operations by syncing purchase data and redemptions automatically. We also extended Shopify’s colour swatch selector to give customers a smoother product selection experience, reducing friction at the point of purchase.

The site became faster, easier to manage and better aligned with global creative direction — leading to a 27% year-on-year increase in revenue. The improved design and UX made it easier for customers to explore collections, while the simplified backend reduced time and costs associated with updates.

The modular, configurable theme means TOMS Australia can continue to evolve without heavy developer input. Whether it’s launching seasonal campaigns or rolling out new global updates, the local team can manage changes independently — keeping costs low and agility high.