Open Colleges: Shopify Plus Redesign

Open Colleges

A full redesign and Shopify Plus build that redefined the research and enrolment journey for students.

Industry

Education

Services

Design , Development

Tech & Partners

Shopify Plus , Panorama , Blink

Website

opencolleges.edu.au

Open Colleges wanted students to enrol and start courses the same day, but their outdated CMS and design made this impossible.

We reimagined the research journey, improving navigation, user flow, and digital touchpoints. Working with Blink Agency, we wove their rebrand into a modern Shopify Plus build. Panorama CRM integration ensured seamless enrolment and onboarding.

Revenue growth

400% increase in sales post-launch, with over 300 orders in the first 90 days.

Improved conversion

Conversion rate increased from 0.04% to 0.1%, more than doubling student enrolments.

Seamless enrolment

Integrated Shopify Plus with Panorama, enabling same-day course access and streamlined payments.

Want what they’re having? Let’s chat.

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Frequently Asked Questions

Why did Open Colleges move their online experience to Shopify Plus?

Open Colleges wanted to create a seamless research and enrolment journey that matched their modern approach to online education. Shopify Plus provided the scalability, security and flexibility needed to deliver a reliable, user-friendly experience — and to make same-day course starts possible for students.

How did you make it easier for students to research and enrol in courses?

We rebuilt the entire user journey, from discovery to enrolment, with an updated information architecture and intuitive navigation. By combining clear pathways, emotive storytelling and structured course content, students can now easily find relevant courses, explore details and take action with confidence.

What integrations were key to the project’s success?

A major part of this project was integrating Shopify Plus with Panorama, Open Colleges’ CRM. This connection allows payments and enrolments to be synced across both platforms, giving the team a complete view of student data and a smoother onboarding process.

How did you ensure the design reflected Open Colleges’ rebrand?

We collaborated closely with Blink Agency to align every touchpoint of the new site with Open Colleges’ refreshed brand identity. From colour palette to tone of voice, we ensured the design felt fresh, approachable and distinctly educational, while still driving conversions.

What results did the new eCommerce experience deliver?

Within 90 days of launch, Open Colleges saw a 400% increase in sales and more than 300 orders, with conversion rates improving from 0.04% to 0.1%. The new platform not only improved performance but also positioned Open Colleges as a digital leader in online education.

Open Colleges drives 400% sales growth with Shopify Plus and Panorama integration.

The Problem

Open Colleges came to us not just with a challenge, but with a vision for students to start a course the same day they enrol online. They were grappling with technical constraints and an outdated CMS, which hindered their ability to offer a seamless and engaging research journey for students. The existing web design was failing to meet the high standards of modern education providers, failing to delight students.

They needed a partner who could understand and elevate their digital experience in the competitive world of online education.

The Solution

As a Shopify Plus eCommerce agency with expertise in education web development, we partnered with Open Colleges to:

Reimagining the entire research experience, turning it into an engaging and intuitive journey for students.
Conduct comprehensive research and empathy mapping to deeply understand user needs and wants.
Craft emotive user journeys, leveraging our skills as an eCommerce agency to delight & convert potential students.
Update the Information Architecture (IA) to help users easily research relevant courses.
Collaborating closely with Blink Agency, weaving Open Colleges’ rebrand seamlessly into every digital touchpoint in this education web design.
Developing a custom Shopify Plus checkout experience, tailored to the specific requirements of online education enrolment.
Integrate with Panorama to support student onboarding, a testament to our ability to integrate with a range of platforms.

The result

Post-launch, Open Colleges, with our support as a Shopify Plus agency, witnessed a staggering 400% growth in sales, with over 300 orders in the first 90 days. Their conversion rate soared from 0.04% to 0.1%, a significant achievement in the field of education eCommerce website development.

Highlights

Collaborating with a range of departments across the OC team
Introduction and training of the Open Colleges team on using Shopify Plus, affirming our position as a leading Shopify Plus e-commerce agency.
In-depth user understanding developed throughout the project.
Seamless integration with CRM Panorama, allowing Open Colleges to collect payments across both platforms, highlighting our capabilities as an education eCommerce website development company.
Collaboration with Blink Agency in rolling out their rebrand.

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