Nood Co

Scaling globally with Shopify Plus

From buggy WordPress to three high-performing Shopify stores: Nood Co’s international expansion and sales growth was powered by a Shopify migration.

By Prosper DigitalPublished

Industry

Home & Lifestyle

Services

Shopify Migration , Design , Development

Tech & Partners

Shopify Plus , AWS S3

Website

noodco.com.au

Nood Co’s existing WordPress website was buggy, difficult to maintain, and a barrier to global growth. To support their international strategy, we designed and developed three standalone Shopify websites across Australia, the US, and Europe, all powered by a custom theme.

Each store was tailored to its region, ensuring compliance with trade agreements while delivering a seamless shopping experience. By focusing on performance, scalability, and ease of management, we helped Nood Co execute on their global vision without compromise.

  • Immediate sales growth

    20% increase in year-on-year sales within the first week of launch.

  • Global expansion enabled

    Three regional Shopify sites support tailored strategies in Australia, the US, and Europe.

  • Seamless customer experience

    Custom store locator and GEO-IP routing ensure a frictionless buying journey worldwide.

"How do I say this eloquently as possible. F**k yes!!!"

Matt Di Costa, Director, Nood Co

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Frequently Asked Questions

Why Shopify Plus instead of WordPress or Magento?

Shopify Plus offers faster deployment, better scalability for international expansion, and lower technical overhead compared to WordPress or Magento. It's easy to use and quickly becoming global best practice for eCommerce retailers of any size. For Nood Co, it meant they could focus on brand growth instead of site maintenance.

How do you handle regional pricing and shipping on Shopify?

We implement standalone Shopify stores for each region, with GEO-IP routing to direct customers. Each store can have its own pricing, shipping rules, currencies, and tax handling. This could be a great option for your store.

Can Shopify integrate with ERP systems like Odoo?

Yes. We design SKU structures and workflows to align with ERP requirements. In Nood Co’s case, we set up a foundation for Odoo integration in a later phase.

What if we have both resellers and D2C customers?

We build trade-ready features like store locators, wholesale portals, and downloadable spec sheets, while still keeping the D2C journey clean and lifestyle-driven.

How quickly can we expect results after launch?

Results vary by client, but Nood Co saw a 20% increase in year-on-year sales within the first week of launching their new Shopify Plus sites. We check back in on the success of your project from the 30 day mark. See our other success stories.

Global expansion powered by Shopify Plus: How Nood Co scaled across three continents with custom ecommerce development

Nood Co is an Australian-made premium concrete basin brand. Founded by product designer Matt, Nood Co combines craftsmanship, fast production, and distinctive design with a strong focus on lifestyle aesthetics. With a growing reseller network across Australia and the US, they were ready to expand globally and elevate their digital presence.

The Challenge

Nood Co’s WordPress site was holding them back:

  • Clunky UX: not aesthetically aligned with their design-led product.
  • Lack of storytelling: no lifestyle feel or brand engagement.
    Scalability issues: difficult to manage different markets, pricing, and shipping.
  • Lost market share: conversions had slowed, despite premium positioning.
  • Disconnected systems: Odoo ERP and reseller tools weren’t linked to their ecommerce.

They needed a site that could:

  • Inspire customers with lifestyle imagery.
  • Support regional pricing, shipping, and marketing.
  • Scale with reseller and D2C growth.
  • Position them competitively against Concrete Nation and Kast Concrete.

The Solution

Prosper Digital delivered a Shopify Plus multi-store solution, designed for scalability and brand integrity:

  • Three standalone Shopify sites — Australia, US, and Europe — each tailored for regional pricing, shipping, and compliance.
  • GEO-IP routing to automatically guide shoppers to the right site.
  • Custom theme designed to emphasise lifestyle and emotional connection first, function second.

Advanced engineering:

  • Synced user-generated content via AWS S3 buckets.
  • Extended Shopify product configuration to align with Odoo ERP and SKUs.
  • Trade enablement: Custom store locator and wholesale-ready functionality to support resellers.

The Impact

  • 20% YoY sales increase in week one of launch.
  • Faster global roll-out with infrastructure for Asia and South America expansion.
  • Elevated brand positioning with lifestyle-driven storytelling.
  • Reseller support that makes it easier for trade partners to sell and specify products.

Key Features Delivered:

  • Shopify Plus multi-store (AU, US, EU)
  • GEO-IP routing
  • AWS S3 UGC sync
  • ERP-ready SKU alignment
  • Custom store locator
  • Lifestyle-first design
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