Michael Arthur Diamonds: Custom Ring Builder

Name: An award-winning custom ring builder on Shopify Plus for Michael Arthur Diamonds
Uploaded: 2023-09-02T11:59:13+1000
Duration: 30 s
Description: Jewellery ecommerce replatformed to Shopify Plus with a custom ring builder, live pricing and complex integrations

Michael Arthur Diamonds

An award-winning custom ring builder on Shopify Plus for Michael Arthur Diamonds

Jewellery ecommerce replatformed to Shopify Plus with a custom ring builder, live pricing and complex integrations

Industry

Jewellery

Services

Shopify Plus Design , Shopify Development

Tech & Partners

Shopify Plus , AWS S3 , Cloudflare

Website

michaelarthur.com.au

Before the replatform, Michael Arthur Diamonds split its marketing content and ecommerce storefront across a WordPress site and a separate BigCommerce store. Prosper consolidated both into one Shopify Plus experience, launched in 2021.

Prosper led the UX/UI design, art direction and photographic production, then completed a Shopify Plus migration that consolidated the two-platform setup and added the custom ring-builder experience.

Through our Shopify Plus design and Shopify development work, we combined live supplier data, responsive pricing and product imagery in a guided custom ring builder.

Development cost recouped in 50 days

The original project team reported that the platform recouped its development cost within 50 days of launch.
Unmatched customer experience

A live diamond feed, videos, and imagery create transparency and build trust.
Next-level customisation

Dynamic product visuals and flexible image handling support a large number of possible ring configurations.

"We had an extremely complex website idea in mind so we contacted the team at Prosper, who held our hand through every step and were able to produce exactly what we were after. Thank you so much again, team—we really appreciate all the hard work put in to make this dream a reality! HIGHLY recommend!"

Michael Fallah, Director, Michael Arthur

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Frequently Asked Questions

Can Shopify really handle this level of product complexity?

Yes. Prosper extended Shopify with custom APIs and cloud storage. For Michael Arthur Diamonds, this supported live pricing and a large number of possible ring configurations, with a cloud media library beyond Shopify’s native limit of 250 media items per product.

How do you integrate live data like diamond feeds?

We build middleware APIs that fetch and cache supplier data in real time, layered with Cloudflare for speed and uptime reliability.

Can Prosper migrate a complex jewellery store from WooCommerce or BigCommerce to Shopify?

Yes. Michael Arthur Diamonds split its marketing content and ecommerce storefront across a WordPress site and a separate BigCommerce store before Prosper consolidated both into one Shopify Plus experience in 2021. The same discovery, data-mapping, catalogue, content, integration and redirect process can be adapted for a complex WooCommerce-to-Shopify migration.

How quickly did the platform recoup its development cost?

The original project team reported that the platform recouped its development cost within 50 days of launch.

How do you maintain the sense of trust that’s so important for luxury purchases?

We focus on clarity, transparency, and visual quality — high-resolution imagery, real-time pricing, and smooth user flows that reflect the same confidence a buyer would feel in-store.

Jewellery ecommerce migrated to Shopify Plus with custom integrations

Jewellery ecommerce built for considered purchases

Buying an engagement ring usually depends on conversation, visual comparison and trust. Michael Arthur Diamonds needed a jewellery ecommerce experience that could translate this considered purchase online while supporting customisation, live diamond data and a substantial product-media library.

WordPress and BigCommerce migration to Shopify Plus

Before the rebuild, Michael Arthur Diamonds operated a WordPress marketing site alongside a separate BigCommerce storefront. Prosper brought both into one Shopify Plus experience, combining UX design, catalogue migration, custom development and integrations. For teams moving from a WordPress commerce stack, see our WooCommerce to Shopify Plus migration service.

The consolidated Shopify Plus experience launched in 2021.

UX/UI design and custom ring builder

Prosper led the UX/UI design, art direction and photographic production as part of the project delivery. We designed a guided interface that takes shoppers through setting, diamond, material, band and size choices while preserving the clarity and visual quality expected of a luxury jewellery purchase.

Pricing and imagery respond as selections change, helping customers understand their ring before checkout. The result is a custom Shopify experience designed around the questions and comparisons involved in buying bespoke jewellery.

Complex Shopify integrations and media architecture

Through our Shopify integrations and custom Shopify development, Prosper built an integration layer that connects diamond supplier feeds with live availability, pricing and imagery. It coordinates changing external data with the guided storefront experience.

Michael Arthur Diamonds reported that more than 40,000 configuration image assets supported the original ring builder. For the original implementation, Prosper used AWS S3 and Cloudflare to keep the larger media library outside individual Shopify products while allowing the interface to retrieve the imagery needed for each configuration.

Outcomes and industry recognition

Michael Arthur Diamonds reported that the platform recouped its development cost within 50 days of launch. The Shopify Plus foundation also gave the team a maintainable platform for refining the builder and merchandising its jewellery.

Michael Arthur Diamonds ranked #25 in SmartCompany’s 2021 Smart50, which listed $5.2 million in revenue and 107.6% growth. SmartCompany highlighted the online ring-building experience in its account of the company’s growth.

Launched in 2021, the core ring-builder architecture remains in use on Michael Arthur Diamonds’ live Shopify store in August 2026. The storefront design and image delivery have since evolved, but the current builder still uses component products created during the original build and a live diamond integration.

Michael Arthur Diamonds was named Most Innovative Jewellers – New South Wales in the 2021 APAC Business Awards. The official winner profile highlighted the Ultimate Ring Builder and the scale of the website’s imagery as examples of the brand’s innovation.