Kip&Co boosts conversions with a 3D Bed Builder that transforms online bedding shopping
Client Overview
Kip&Co is an Australian home and lifestyle brand known for its bold, colourful prints and mix-and-match aesthetic. With a loyal customer base and no physical stores, the brand wanted to reimagine how customers shop for bedding online — bringing the joy and creativity of styling a Kip&Co bedroom to life through digital innovation.
The Challenge
Kip&Co’s customers loved the brand’s vibrant prints but struggled to visualise how different colours and patterns would work together on their own beds.
This uncertainty led to:
- Cart abandonment as customers hesitated to commit without seeing combinations.
- Returns from mismatched styling expectations.
- Missed upsell opportunities, as customers often bought individual items rather than full bedding sets.
Competitors like Bed Threads, Sheet Society, and I Love Linen had launched 3D visualisers, raising customer expectations. Kip&Co needed a best-in-class digital experience that felt as fun, expressive, and premium as their brand — and that would tangibly lift conversion and average order value.
The Solution
Prosper Digital developed a 3D Bed Builder — an interactive, mobile-first experience integrated seamlessly into Shopify Plus.
The Bed Builder allows customers to:
- Mix and match prints and textures across quilts, sheets, and pillows in real time.
- Experiment creatively with over 60 swatches per product and multiple fabric types including linen, silk, cotton, and velvet.
- Visualise the complete look before adding products directly to their cart.
- Build confidence through a realistic, dynamic 3D render that mirrors in-store styling.
Under the Hood
- 3D Modelling & Environment Design: A custom-rendered bedroom scene inspired by Kip&Co’s brand photography, balancing realism with load performance.
- Integrated Bundling Logic: The visualiser connects directly to the brand’s existing Bed Bundle tool, maintaining the same discount rules and checkout logic.
- Texture Mapping & Fabric Rendering: Fabric simulations convey depth, softness, and weave differences to help customers appreciate product quality.
- Internal Flexibility: The Kip&Co team can manage new seasonal collections and swatch updates independently, ensuring the tool stays relevant as the brand evolves.
The Impact
The results went beyond aesthetics — the 3D Bed Builder transformed customer confidence and buying behaviour:
- Higher conversion rates as customers could see and trust their purchase combinations.
- Increased average basket size through bundled and complementary item purchases.
- Reduced returns, driven by accurate product visualisation and styling clarity.
- Elevated brand perception, positioning Kip&Co as an industry leader in ecommerce innovation.
The tool became not just a shopping feature, but a digital extension of the Kip&Co brand — playful, tactile, and unapologetically creative.
Key Features Delivered:
- Shopify Plus custom integration
- 3D Bed Builder and real-time visualiser
- Bundling logic for multi-item purchase flow
- Fabric and texture mapping for multiple materials
- Modular CMS for internal product and swatch management
